Leading 10 Instagram Stats You Need To Know In 2020
Whether it's breakfast, organization, or the beach, we're all wondering-- is it Instagrammable?
Instagram has grown exceptionally for many years, and it continues to expand its horizons. The photo-sharing app has gone a long method from once being a preferred for visitors sharing their vacation images to now attracting all type of influencers, marketers, and brands.
At this moment, it's safe to state that your audience is utilizing Instagram, and your competitors too. Keeping on top of Instagram patterns (oh and did we discuss algorithm changes too?) becomes a little complicated at times. Your target clients might be scrolling away on their feeds today, the concern for marketers is how and why they ought to be present on Instagram.
If your brand name isn't currently on Instagram, these Instagram marketing stats will convince you why it must be and offer you an idea of what you should be doing on the social platform.
So, let's get going with the top 10 Instagram stats for 2020 to shed some light on the rising significance of Instagram for your service.
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The Number Of People Use Instagram?
As of June 202020, Instagram has reached the 1 billion regular monthly active user mark. That's a huge turning point for the mainly mobile image sharing network! More than 500 million active users are utilizing the platform daily. Currently, the Instagram app is one of the most popular social media networks worldwide. A little over 5 years earlier, in June 2013, Instagram had 130 million regular monthly active users. Since then, it's grown 10 times.
Instagram is a social media network that enables users to share and modify both images and videos. Out of the social networks, just Facebook and Youtube have more everyday active users than Instagram. When utilized mainly by teens and young millennials, Instagram continues to grow as one of the most popular social networks platforms, and the information tells us that it's not going to alter anytime soon.
If you were questioning whether your brand name needs to spend the time and money to invest in Instagram, the remarkable number of regular monthly active users need to be an indicator. Our team composed A Beginner's Guide to Instagram Shopping a while back to help you understand the numerous nuances of the platform.
Ever since the idea of using hashtags to tag and recognize topics on social networks was developed in 2007 (by Twitter), its usage has taken off and is today considered an essential element of social networks.
Instagram is certainly no exception to this. From business and Instagram influencers to even the average Joe, using hashtags on Instagram is popular and widespread.
This is so much so that the current Instagram data show that a typical Instagram post contains as many as 10.7 hashtags (HubSpot, 2020).
If you're thinking of going all out on hashtags to try and reach brand-new users and grow your audience, believe once again. Research studies have actually revealed that with Instagram hashtags, it isn't a case of the more the merrier. Engagement decreases for posts with six or more hashtags, so attempt to use 5 or fewer.
And if you want to get tactical, you might be interested to know that the most popular hashtag on Instagram, #love, has actually been utilized over two million times. So while it may discharge that warm fuzzy sensation in your viewers, your post might be drowned out by the two million other posts with the very same hashtag.
For reference, #photography, #instagood, #fashion, and #art comprise the next 4 most popular Instagram hashtags.
Young Adults Love Instagram
71% of the billion regular monthly active users on the Instagram app are under the age of 35 (Statista, 2019). This fact supplies information on the circulation of Instagram users worldwide as of January 2019. The single most popular age variety is users in between the ages of 25-34, followed by users in between the ages of 18-24. Does your target market include this market?
Comprehending social media demographics will help you identify which platforms make the most sense for your brand to utilize. This way you'll be sure that you're not hanging around creating content for a platform where your audience doesn't have a presence. If your target audience consists of young adults, you know that Instagram is the best location for you to be. When you know this, you can begin producing the right kind of Instagram content that fits your user's requirements and including all the ideal Instagram captions.
Individuals invest practically as much time on Instagram as they do on Facebook.
The quantity of time Android users dedicate to Instagram is approaching that of Facebook-- In June 2018 Facebook users' invested an average of 58 minutes daily on the platform compared to Instagram users' 53 minutes per day (Recode 2018).
The time invested in Instagram matters because the more time people invest in the app, the more ads they see, and the more opportunities they have to see your brand. Instagram likewise exposed that introducing the Instagram Story feature increased the quantity of time people were spending on the app every day. But not just does the time spent on Instagram matter, but likewise the time of day that users are most active on the platform. That way, you'll be familiar with the very best time to post on Instagram for your brand.
Companies are Using Instagram
With Instagram becoming significantly popular, an estimated 71% of United States services declare that they use Instagram for service (Mention, 2018). The very same research study likewise reveals that 7 out of 10 hashtags on Instagram are branded. And more than 80% of organizations think about Instagram engagement as the most important metric. Instagram engagement may be one of the most essential KPIs for lots of marketers, however it's not a simple task to determine it. With the Instagram platform quickly developing, it's hard to keep up with the updates and what to determine.
Companies have a fantastic opportunity to use Instagram for social networks marketing. Not just is there a huge market, but there's an interested audience that you can reach without costs large sums of money. If you're trying to find ideas and concepts for how your brand can advertise on Instagram, we've got you covered with these captivating Instagram post ideas.
The trend of influencers publishing sponsored content on Instagram continues to grow with no signs of letting up. Over the course of the year from February 2018 to February 2019, the variety of Instagram influencers utilizing the #ad hashtag grew by 133 percent (Socialbakers, 2019).
In the first quarter of 2019, almost 25,000 Instagram accounts published with the #ad hashtag.
Considering that posts by influencers with a larger following are likely Click to have more views and reach, it's anticipated that these accounts are more searched for for influencer marketing projects than those with less fans.
This is shown in the variety of times these high-profile influencers have actually used the #ad hashtag. More than one quarter (26 percent) of influencers with over a million fans use #ad in their posts. In contrast, less than one in five of influencers with less than one million followers and just around two percent of micro-influencers with less than 10 thousand do so.
And it's not just the sponsored posts by influencers that are growing in appeal. Throughout all Instagram posts over this time duration, using #ad increased by 120 percent.
Instagram Stories Usage
In August 2016, Instagram released Instagram stories. This game-changing function enables users to take images or videos which disappear after 24-hours. After introducing this function, people began sharing way more on Instagram. 500 million Instagram accounts utilize Instagram Stories every day (Instagram, 2018). Not simply that but 1/3 of the most viewed IG stories are from organizations.
Prior to Instagram stories, people were mostly sharing their essential minutes, which weren't normally on a daily basis. Instagram nailed the hammer on the head with Instagram stories, offering people a much better reason to share their everyday minutes without actually needing to keep the material on their profile. This is likewise an excellent opportunity for businesses to increase their presence. There's a post showing just how you can also begin utilizing Instagram stories to build your audience.
Instagrammers Follow Brands
50% of Instagram users follow at least one organization (Mention, 2018) meaning that organizations have a terrific opportunity to increase their reach through Instagram. Whether you're a local brand or businesses around the globe, you have the prospective to enhance your brand name by utilizing Instagram.
With an Instagram Business profile, brand names can add their additional contact information that isn't an option readily available for personal profiles. This consists of a company telephone number and address. If you've got an Instagram Business profile you likewise have access to Instagram analytics which can provide you information about impressions and reach per post, along with more information about your market. This can assist you to understand what kind of content your audience likes one of the most. So, whether it's food, clothing, or any specific niche that you're interested in, you can be confident that there are users who are interested to follow you or More Help your brand name on Instagram.
Instagram Engagement Matters
Instagram engagement is on the rise for brands. It increased by 29% in between October 2017 and May 2018 (Socialbakers, 2018). This indicates that brands can generate over 4x more interactions on Instagram compared to Facebook.
While we understand that Instagram engagement is essential for brand names, the question still remains about what Instagram engagement really is and how it's measured. Instagram engagement is the degree of participation that your followers reveal toward your Instagram content. This could be in the type of likes, remarks, or shares. Instagram is a visual material based platform which is among the reasons it has such high engagement. It uses a platform for different kinds of material development such as photos, videos, live videos, stories, and also the IGTV app. This increases content imagination, as it gives you a wide variety of content types to select from. If you're a brand or company, you must be using Instagram's prospective to improve interactions. We've got a lot of pointers for you to improve your Instagram engagement.
We've already reviewed the impact of Instagram for brands, however let's take it an action further. Instagram assists 80% of Instagrammers decide whether to buy a service or product (Facebook, 2019). Instagram users report making a purchase decision based upon something that they saw while browsing the app. Influencer marketing plays a big function in affecting these purchase decisions too, so if your brand is not consisting of Instagram to your social networks marketing, you're missing out on a big chance. Especially if your organization is targeting millennials.
There's a lot of different tactics that you can utilize to impact the buyer decision on Instagram. So whether it's Instagram ads, engaging users with innovative stories, or consisting of the appropriate Instagram hashtags to be more visible, everything can matter if you do it right. Have a look at more Instagram ideas on our blog site.
Conclusion
Throughout the years Instagram has actually proven to be a powerful marketing tool for organizations that are wanting to broaden both their presence and reach. We're hoping that these 10 Instagram stats for 2020 have assisted describe why your brand name ought to be investing in Instagram and offered you some ideas of what to do on the platform next.